Pete's favorite phrase " Graffiti Changed My Life" 

Born and raised in Brooklyn, New York, Pete's artwork can be traced back to his adolescent influence: Graffiti!

In the early 80's Pete (A.K.A. ZEL) used the streets and subways of New York as his canvas. Having been involved with graffiti writing and gang violence, Pete refused to fail. He studied at the School of Art & Design in New York. Guided by his "New York" swagger and "Go Getter" attitude, Pete managed to teach himself whatever was needed to launch his own business and keep his family afloat. His results again demonstrate his leadership and capabilities.